- Woc
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- Biography
This is my biography ;-/
Woc, was born in Turin in 1995, where he lives and works.
His work focuses on the image and the different forms it can take.
Studying web contents, news photos, iconic figures and historical images Woc explores the infinite symbolic and aesthetic values that the image has acquired in the contemporary era, by selecting, reworking, and recontextualizing visual content from the internet.
From 2017 to 2021 he works for Off-White™, cooperating closing with Virgil Abloh, for the creation of various artworks for clothing items.
He worked with Universal Music & Sony Music, specifically with artists such as Mecna, Myss Keta and Michael Sorriso.
Since 2019 Woc creates specific projects for brands like Adidas, Nike and streetwear stores like Slam Jam, Spectrum Store and Atipici.
In 2020, he began marketing selected artwork through auctions on eBay, with starting bid prices as low as $1,00.
From January 2022, he progressively delved into the realm of digital art, engaging with Web3 dynamics and utilizing blockchain technology. To this day, he continues to delve into the internet world, actively working to find a continuous balance between digital dissemination and physical art.
From 2017 he is co-founder and art director of the fashion brand Italia90.
Among the recent exhibitions: